The Nike and Wieden + Kennedy have a really long history and because of that, they have a unique way of doing business, which almost mimics a brother and sister relationship. They love, they fight, and they are the only ones who really understand each other.
W+K wanted us to create a book that is not only used for new hires, but something that someone can subtly and easily use as a reference for Nike jargon, and sports terms.
Designed & produced by Juliana Clark,
Copy, Direction: Kevin Fitz, Jonathan Hirsch,
Management: Simone Jackson, Juanita Gonzalez Valencia,
Design: Dasol Jung, Miyu Shirotsuka
Wieden+Kennedy PDX Studio Internal Project.
