The Day After Reading Poster Series, Valencia, CA

     Reading was produced during a five-day workshop in Valencia (CA) at California Institute of the Arts. For each day of the workshop, a selected citizen or public personality of Valencia was interviewed about what they read the day before, their reading habits, and the city in which they live. The interviews deal with how people remember information perceived in the daily media.
        All information exists according to a story, to a series of facts. Information in daily media is defined by actuality. Day After Reading provides a new way of reading. Its readers perceive news through the eyes of others. As a result, the reader gets a personal perspective of news and can relate to another personal memory. Day After Reading emphasizes news from its everyday use and highlights an ephemeral time frame. The remembered news is not any more related to or dependent on actuality; instead, it is part of somebody else’s brain and eye.
        The workshop produced a printed newspaper that includes the interviews of every personality with documentary photographs and a series of posters with some strong statements. The daily interviews are published online.
        The editorial project Day After Reading was created by Ludovic Balland. Each issue is devoted to a different American city. Day After Reading is a portrait of American readers and the context in which they are living.

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