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Nike Survival Guide Book

The Nike and Wieden + Kennedy have a really long history and because of that, they have a unique way of doing business, which almost mimics a brother and sister relationship. They love, they fight, and they are the only ones who really understand each other.  

W+K wanted us to create a book that is not only used for new hires, but something that someone can subtly and easily use as a reference for Nike jargon, and sports terms. 

Designed & produced by Juliana Clark,

Copy, Direction: Kevin Fitz, Jonathan Hirsch,

Management: Simone Jackson, Juanita Gonzalez Valencia,

Design:  Dasol Jung, Miyu Shirotsuka 

Wieden+Kennedy PDX Studio Internal Project.