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The Day After Reading, Valencia, CA

        All information exists according to a story, to a series of facts. Information in daily media is defined by actuality. Day After Reading provides a new way of reading. Its readers perceive news through the eyes of others. As a result, the reader gets a personal perspective of news and can relate to another personal memory. Day After Reading emphasizes news from its everyday use and highlights an ephemeral time frame. The remembered news is not any more related to or dependent on actuality; instead, it is part of somebody else’s brain and eye.
        The editorial project Day After Reading was created by Ludovic Balland. Each issue is devoted to a different American city. Day After Reading is a portrait of American readers and the context in which they are living.

Creative Director: Ludovic Balland

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