The campaign kicks off as the Cavaliers begin defending their championship on opening night. Their come-out-of-nowhere story, and LeBron’s chase-down block, were an inspiration for the campaign launch film, "Come Out of Nowhere." The spot will run in a multi-channel media flight including TNT, ESPN, Snapchat, YouTube, Facebook, Instagram, Twitter and NBA2K.
Client: Nike
Agency: Wieden+Kenedy PDX
Project Manager: Simone Takasaki
Art direction: David Chathas, Pedro izique
Photography: David Chathas,